Filmnight, the on-line DVD retailer and film content provider, has merged with Apollo, the UK's third largest High Street film rental operator. The Apollo stores will become Filmnight?s high street operation over the coming months.
Home Entertainment Week (HEW), a leading industry publication, wrote in January 20th, 2005 issue that the merger between Filmnight and Apollo has certainly been one of the biggest in recent memory.
The addition of Apollo is a key component of Filmnight's strategy to become the premier brand for delivering films to customers across all channels of distribution.
The Apollo stores will become the High Street channel working alongside Filmnight?s cutting edge digital offering which includes the online division via www.filmnight.com and the mobile division which provides films and film related content to mobile phone users.
For additional information, you can contact query@filmnight.com
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